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Brand History

The Bono was established in 2006, when competition became intense in Azerbaijan’s market of cleansing paper, and the Qafqaz Kağız Senaye (“Caucasus Paper Industry”) Ltd. was being newly equipped. Developed with reference to various researches, Bono was introduced into the market as a high-image brand. Bono’s target group is people of the top and middle segments, who prefer quality. 

A local one, Bono is competing against global brands imported into Azerbaijan, which is very important. Kitchen tissues, toilet paper and handkerchiefs are produced as Bono-branded commodities.
Presented in the market with It’s everywhere as the slogan of, Bono is positioned as a product abundant and easily found in every place.